Why Business Owners Should Invest in Video Marketing: Top Video Strategies for Business Growth

Are you still wondering if video marketing is worth the investment? In today’s digital marketplace, video marketing has become a game-changing tool for businesses looking to stand out and connect with their audience. From small startups to established enterprises, video is no longer just a trend—it’s now an essential part of any successful marketing strategy. This blog aims to provide business owners with a comprehensive understanding of the value of video marketing.

Video marketing for business owners

1. The Rise of Video Marketing Strategies: Why It Matters

Video content is everywhere, and its popularity is skyrocketing. Research from Wyzowl's State of Video Marketing 2023 report shows that 91% of businesses now use video as a marketing tool, up from 63% just five years ago. The reason for this growth is simple: video content is highly engaging. It captures attention, conveys messages quickly, and appeals to consumers who prefer visual learning.

Consumer Preference for Video

People love watching videos. A survey by HubSpot found that 54% of consumers want to see more video content from brands they support. Videos aren't only more entertaining and easier to consume compared to text-based content, but they’re also more likely to be shared across social media. For businesses, this means that video is a powerful medium for reaching new audiences and keeping customers engaged.

Video's Role in Social Media and SEO

Platforms like YouTube, Instagram, TikTok, and even LinkedIn prioritise video content. According to Brightcove, videos are shared 1,200% more than text and image content combined. Search engines also prioritise websites with rich media, including video. Embedding videos on landing pages or blog posts can significantly improve your site’s SEO rankings, increasing visibility and driving organic traffic.

Start up business owner wanting video content

2. How Video Marketing can Transform Your Business

Video marketing is more than just a buzzword; it offers real, tangible benefits that can impact your bottom line. Here’s how video can drive growth for your business.

Builds Trust and Brand Credibility

Trust is the foundation of successful business relationships, and video helps build it. Videos that feature real people, customer testimonials, or behind-the-scenes content can humanise your brand. By showcasing your company’s culture, values, and the people behind the scenes, you can create a more authentic connection with your audience.

Customer Testimonials in Video Form

Imagine a video where a satisfied customer explains how your product or service solved their problem—it’s far more persuasive than a written testimonial. According to BigCommerce, 88% of consumers trust online reviews as much as personal recommendations, and video testimonials bring those reviews to life, making them more compelling. Video is a powerful driver of conversions. Studies have shown that adding a video to your landing page can increase conversion rates by up to 80%. Why? Because videos provide a clear and concise way to convey your message, helping potential customers quickly understand the benefits of your product or service.

Product Demos and Explainers

A product demo video can walk viewers through how a product works and why it’s beneficial. Explainer videos are especially effective for businesses that offer complex products or services, as they simplify information into an easily digestible format. When your potential customers better understand what you offer, they are far more likely to make a purchase.

Improves Customer Retention and Engagement

Video is not just for attracting new customers; it’s also a great way to keep existing customers engaged with your brand. Through video newsletters, tutorials, and product update videos, you can consistently add value for your customers, ensuring they stay connected to your brand.

Educational Content Keeps Audiences Coming Back

Educational videos, such as how-to guides or webinars, help position your brand as a thought leader in your industry. They also give your customers a reason to revisit your website or social media channels, keeping your brand top of mind.

Increases Website Traffic and SEO Performance

Embedding videos on your website can significantly improve dwell time—the amount of time visitors spend on your site. Google takes this into account when ranking pages, which means that videos can help boost your overall SEO performance. A study by Forrester Research found that websites with video are 53 times more likely to rank on the first page of Google than those without.

3. Addressing Common Objections to Video Marketing

Some business owners hesitate to dive into video marketing due to concerns about cost, time, or complexity. Let’s tackle these common objections:

“Video Production Is Too Expensive”

High-end video production can be costly, but affordable options exist. Advances in technology have made it possible to create professional-looking videos using a smartphone and a few inexpensive accessories. There are also numerous online platforms with templates and editing tools, making video creation accessible even to small businesses.

The Long-Term Value of Evergreen Content

Consider the long-term value of video content. A well-made video can serve your business for months or even years. Evergreen videos, such as product overviews or brand stories, can continue to drive traffic and generate leads long after their initial release, offering great ROI.

“We Don’t Have the Time or Expertise”

If time or expertise is a concern, outsourcing is a practical solution. Many marketing agencies specialise in video production and can handle everything from scriptwriting to editing. This allows you to focus on running your business while experts manage the technical aspects.

“We’re Not Sure Video Is Right for Our Industry”

Every industry can benefit from video marketing, from e-commerce to real estate and professional services. Tailor your video content to meet your audience’s needs. For example, a real estate agent might create virtual property tours, while a financial advisor could produce videos that explain complex investment concepts in simple terms.

Importance of using video for marketing

4. Top Video Marketing Strategies for Business Growth and the Types of Video Content That Deliver the Best ROI

Not all videos are created equal. Here are some types of video content that are particularly effective for driving engagement and ROI.

Brand Story Videos

Brand story videos focus on your brand’s origins, mission, and values. They help customers understand who you are and why you do what you do, making it easier for them to connect with your brand on a personal level.

Explainer Videos

Explainer videos offer a quick overview of your product or service, showing how it works and what problems it solves. These videos are especially valuable for businesses with complex offerings, as they make the information more accessible.

Social Media Clips

Short, engaging clips for Instagram, TikTok, and LinkedIn can help your business reach new audiences. These videos should be eye-catching and straight to the point, making them ideal for grabbing attention on social feeds.

Webinars and Live Streams

Webinars and live streams are perfect for engaging with your audience in real-time. They allow you to answer questions directly, provide in-depth information, and build a community around your brand.

Video Marketing Is an Investment in Your Business’s Future

For business owners, investing in video marketing can seem daunting. But with the potential to drive engagement, boost conversions, and create lasting relationships with customers, the returns are more than worth it. In a world where digital content is king, video is the crown jewel. By embracing this powerful medium, you can not only keep pace with your competitors but also position your business as a leader in your industry.

Ready to transform your business with video marketing? Contact us today to start your first video campaign! Imagine capturing more leads, converting more customers, and building lasting relationships—all through the power of video. Make that vision a reality today!